I began designing the business cards using just the logo without the circular exterior. I used a gold embossed mock up and although it looked premium and professional, I felt it didn’t match how the client wanted the brand to come across.
I went on to experiment with the circular logo and the black and white theme. Leading to 3 possible fronts, varying with/without text and contrast. I tested a few ideas for the back, but settled with this final one I thought started to envisage the concept of the brand.
I proceeded to make letterhead designs that would work parallel to the business cards to start to build on the overall branding.
I tested different logo designs on the top and settled for one that combined to two. This worked well in consideration of the business card designs.
Mock up of both designs.