I started to research design using key words from the Wall of Sound brief of aspirations they have for the company, such as “Premium”, “Slick” and “Fresh”. This has enabled me to create a better overall understanding of how the client wants convey their brand.
Luxury/premium themes consist of rich & pigmented, colours that historically show wealth; gold, purple, dark green, aquamarine etc. These are then often paired with white space for a pristine, crisp look or black for more polished and professional feel.
I came across prints and textures that exhibited traditional art styles whilst I was looking for luxury and premium inspiration, this lead me to produce a board entirely made up of prints and textures. I want to use these images as motivation in creating my own textures that I could potentially use to show the diversity of the logo/brand and how it can stay contemporary.
I continued my search of keyword designs, the next being “Slick”. These designs incorporated lines, repeating patterns, photography and often pops of colour, while the overall depictions kept to a minimalistic style. Typography is heavily used in this design approach becoming distorted with the imagery or being the focal point of the work. Colours are bold, generally black and white with/or a single colour.
The next keyword is “Fresh”, appealing to younger audiences with its vibrant, harmonious colour schemes, that seemingly often occur of just two or three colours paired. I would like to draw from these designs, colour pairing that can be used in producing my own textures.
I will keep the overall designs for the branding and logo to black or white, not creating the logo as a specific colour to adhere to the brief outline:
“Black & White – We feel a black and white logo would give us versatility, rather than getting ‘stuck’ with a certain colour palette.”
However, I will test ideas that will change the colour/texture of the logo, should the client ever want to use it to portray the diversity of the brand.