Greenall’s Gin Brief

Specialist Practise

I have read through the Greenall’s brief and project pack and picked out the most important parts that I will use to refer to when contemplating design. I also took the descriptions of each of their products from their website (Greenall’s Product Page) to understand the company and the products further.

Design

Design a piece of creative that brings to life a classic british moment in a contemporary way.

We are also open to any medium — from print to photography, video, graphic design, animation, illustration etc.

Greenall’s green interpretation of the Union Jack flag is the creative epitome of our Britishness, and has featured on our packs in a number of iterations.
We’re keen for this to be integrated in an engaging, creative and disruptive way within your response.

Main colour – Dark Green
Secondary colours – White and Silver

History

Quintessential British moments that have lasted through time and are still relevant today, and bring this to life in a contemporary way through a piece of creative that has Greenall’s at its heart.

The Original London Dry Gin since 1761.

We embody the classic British sense of humour: the perfect balance of being down to earth with a touch of irony. We’re inviting and open-minded — we want to welcome people into our fun and spirited world of gin.

Greenall’s The Original, Greenall’s Wild Berry, Greenall’s Sloe, Premixed cans in 5 different flavours.

Target

Target audience – millennials who are looking for authentic, British brands with real heritage and stories to be part of their everyday life.

When they socialise they have a good time and is important to this target audience, drinking gin is often part of these times, though they aren’t subject to any particular brand.

Greenall’s would like to change this by reinforcing their authenticity and credentials and at the same time increase the company British heritage.

Products

Greenall’s The Original
Crafted in our distillery for over 250 years, Greenall’s The Original uses the same secret recipe that has been handed down through only 7 master distillers. This secret blend of 8 botanicals gives a classic London Dry gin with rich juniper notes, balanced with mature citrus and spice.

original-bottle-medium

Greenall’s Wild Berry
The inspiration for Greenall’s Wild Berry comes from blackberries growing in English hedgerows. These blackberries are combined with raspberries and infused with our award winning Original London Dry gin. Luscious and juicy berry notes are balanced with juniper and warming spice to give a smooth taste and peppery after tones.

berry-bottle-medium

Greenall’s Sloe Gin
Greenall’s Sloe Gin is made with hand-picked sloe berries, the fruit of the blackthorn bushes which were originally used to flavour gin in the mid-1700s, at exactly the time Greenall’s was first distilled! These hand-picked sloe berries are slowly macerated in our Original London Dry gin; combining with the rich juniper notes and mature citrus and spice to create a warming drink perfect for autumn and winter drinking. Rich and fruity, with gentle juniper and spicy flavours, this smooth sloe gin is the perfect blend of balanced botanicals.

sloe-bottle-medium

Tinnies/Premixed Cans
Our award winning Greenall’s, The Original London Dry Gin has been packaged up in a range of mouth-watering premixed cocktails perfect for the summer months; whether on the go, relaxing with a picnic or enjoying at home.

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